AYA Hockey is a new challenger brand in the hockey market, bringing essential stick shapes that we believe are technically perfect.

It all started with a group of friends who played, and still play, hockey at varying levels, wanting to create a great hockey brand — a brand that would produce market-leading hockey sticks that we believe are technically perfect, all at realistic prices.

All ideas start with a problem – ours was simple: top-quality carbon fibre hockey sticks are expensive; in fact, some are really expensive!

The issue we all had was finding a carbon fibre stick of superior quality that wouldn’t leave our wallets empty.

We all asked ourselves, “How about we produce top-quality hockey sticks using leading technology that won’t break the bank?” And so AYA Hockey began.

As we know, the hockey market is dominated by a number of large, “traditional”, international brands, all of whom produce great sticks but also all of whom charge a great price. There were few options available... until now!

In our quest to design and produce what we believe are technically perfect sticks, we started collecting data and feedback from players at all levels.

With this data, we spoke to specialised manufacturers. These manufacturers produce sticks for some of the best-known hockey brands globally. They told us what was possible and what was not; however, they were keen to help.

Armed with the knowledge gained from players and manufacturers, we then set about sharing our findings with industry experts. This enhanced our knowledge of bow shape, balance point, and construction materials.

We fed our findings back to our research and development team, who designed two ultimate bow designs – the AYA Master Bow (MB) and the AYA Low Bow (LB).

Both bow shapes are available in our 95 Series and our 80 Series.

We also add to the carbon fibre to ensure the sticks are as good as possible. We use a range of other technologies such as Innegra™ and Nanostrength™ polymer technology, which add strength and rigidity, all whilst ensuring our sticks look great.

So – can a company produce top-quality sticks that won’t break the bank?

Yes.

AYA Hockey: where we believe our sticks are technically perfect, and we know they are a fraction of the price of “traditional” brands.

AYA Hockey – a company developed through feedback, born from necessity

AYA Hockey Advisor

One of our main advisors and mentors throughout this process has held senior positions within the hockey industry. In his last post, he was the CEO of one of the world’s largest, most respected, and most famous names in hockey.

He has guided AYA Hockey through the potential minefield of starting a new brand and has shared his deep knowledge of the market — from design through to manufacture and distribution — for which we are grateful.

This ex-CEO sits as part of our development and guidance team, ensuring that we do things correctly from start to finish.